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This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication, December 2017.
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Ruth, T., Telg, R., Rumble, J., Lundy, L., & Lindsey, A. (2016). Florida Extension agents' likeliness to participate in public engagement training. Refereed poster presented at the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) Conference in New Orleans, LA.
Telg, R., Irani, T., Hurst, A., & Kistler, M. (2007). Local marketing and promotional efforts of Florida Extension agents. Journal of Extension, 45(2). Online: http://www.joe.org/joe/2007april/index.shtml
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