Understanding Public Perceptions of Mosquito-Related Information Sources and Adapting Research Findings to the Needs of Industry Professionals
Close up of a mosquito. UF/IFAS File Photo
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How to Cite

Rampold, Shelli, Ricky Telg, Alena Poulin, Sandra Anderson, Angela Lindsey, Ashley McLeod-Morin, and Phillip Stokes. 2020. “Understanding Public Perceptions of Mosquito-Related Information Sources and Adapting Research Findings to the Needs of Industry Professionals”. EDIS 2020 (3). https://doi.org/10.32473/edis-wc358-2020.

Abstract

The Prevent & Protect publication series focuses on the creation of different material formats to resonate with various audiences and ways to maximize their efficacy in communicating risk to the public about mosquito control. The overview of the Prevent & Protect project, developed by the UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (PIE Center), can be found in EDIS publication AEC694/WC357, Public Perceptions of Mosquitoes and Mosquito Control. This new 3-page document describes the importance of understanding and adapting to public perceptions of information sources and how scientists can adapt their research findings based upon the needs of professionals in the field to create usable outreach materials. Written by Shelli Rampold, Ricky Telg, Alena Poulin, Sandra Anderson, Angela B. Lindsey, Ashley McLeod-Morin, and Phillip Stokes, and published by the UF/IFAS Department of Agricultural Education and Communication.

https://doi.org/10.32473/edis-wc358-2020
view on EDIS
PDF-2020

References

Dong, Y., Hu, S., & Zhu, J. (2018). From source credibility to risk perception: How and when climate information matters to action. Resources, Conservation and Recycling, 136, 410–417. https://doi.org/10.1016/j.resconrec.2018.05.012

Grayson, K. (2016). Cultivating trust is critical—and surprisingly complex. Kellogg School of Management, Northwestern University. Retrieved from https://insight.kellogg.northwestern.edu/article/cultivating-trust-is-critical-and-surprisingly-complex

World Health Organization. (2017). Vector-borne diseases. Retrieved from https://www.who.int/en/news-room/fact-sheets/detail/vector-borne-diseases

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