This is the second publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This 6-page fact sheet examines one approach to segmenting Florida residents who use irrigation in the home landscape. It also describes how segmentation can be used to encourage water conservation practices. Written by Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, and Esen Momol, and published by the Department of Agricultural Education and Communication, May 2016.
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Warner, L. A., Lamm, A. J., Rumble, J. N., Martin, E., & Cantrell, R. (2016). Classifying residents who use landscape irrigation: Implications for encouraging water conservation behavior. Enviornmental Management. Advance online publication. Available at http://dx.doi.org/10.1007/s00267-016-0706-2
Warner, L., Martin, E., Lamm, A., Rumble, J., & Cantrell, R. (2015). Encouraging Landscape Water Conservation Behaviors #1: Tailoring Programs to Florida Residents Who Use Irrigation in the Home Landscape. WC199. Gainesville: University of Florida Institute of Food and Agricultural Sciences
Warner, L. A., Rumble, J. N., Martin, E., Lamm, A. J., & Cantrell, R. A. (2015). The effect of strategic message selection on residents' intent to conserve water in the landscape. Journal of Agricultural Education, 56(4), 59-74. https://doi.org/10.5032/jae.2015.04059