Keywords
Social Exchange Theory (SET)
WC280
How to Cite
Abstract
Social Exchange Theory (SET) is based on the principle that human behavior is an exchange of rewards between people. This 3-page fact sheet explains how it can be applied to Extension programming to promote clientele participation in programs and a commitment to changing their behaviors. Written by Amanda D. Ali and Laura A. Warner, and published by the Department of Agricultural Education and Communication, April 2017.
AEC618/WC280: Enhancing the Success of Extension Programs with the Social Exchange Theory (ufl.edu)
References
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Warner, L., Galindo-Gonzalez, S., & Gutter, M. S. (2014). Building Impactful Extension Programs By Understanding How People Change. AEC527. Gainesville: University of Florida Institute of Food and Agricultural Sciences. https://edis.ifas.ufl.edu/wc189 https://doi.org/10.32473/edis-wc189-2014
Zafirovski, M. (2005). Social exchange theory under scrutiny: A positive critique of its economic-behaviorist formulations. Electronic Journal of Sociology.