Enhancing the Success of Extension Programs with the Social Exchange Theory
Emergent growth of East Indian hygrophila. Figure 1 from publication SS-AGR-411/AG413: East Indian Hygrophila: Hygrophila polysperma (Roxb.) T. Anderson. Credit: Lyn Gettys, UF/IFAS.
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Social Exchange Theory (SET)


How to Cite

Ali, Amanda D., and Laura A. Warner. 2017. “Enhancing the Success of Extension Programs With the Social Exchange Theory: AEC618/WC280, 4/2017”. EDIS 2017 (2). Gainesville, FL:3. https://doi.org/10.32473/edis-wc280-2017.


Social Exchange Theory (SET) is based on the principle that human behavior is an exchange of rewards between people. This 3-page fact sheet explains how it can be applied to Extension programming to promote clientele participation in programs and a commitment to changing their behaviors. Written by Amanda D. Ali and Laura A. Warner, and published by the Department of Agricultural Education and Communication, April 2017.

AEC618/WC280: Enhancing the Success of Extension Programs with the Social Exchange Theory (ufl.edu)

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