Abstract
This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication focuses on methods and tools for evaluating the success of your social media engagement. It is part of a series on using social media for engaging with the public about research, titled Using Social Media to Engage Communities with Research. Written by Kirsten Hecht, Lisa Lundgren, Kathryn A. Stofer, and Tyus D. Williams.
References
Bex, R. T., Lundgren, L., & Crippen, K. J. (2019). Scientific Twitter: The flow of paleontological communication across a topic network. PLOS ONE, 14(7), e0219688. https://doi.org/10.1371/journal.pone.0219688.
Baym, N. K. (2013) Data not seen: The uses and shortcomings of social media metrics. First Monday, 18(10). https://doi.org/10.5210/fm.v18i10.4873.
Hamlyn, B., Shanahan, M., Lewis, H., O’Donoghue, E., Hanson, T., & Burchell, K. (2015). Factors affecting public engagement by researchers. A study on behalf of a Consortium of UK public research funders. (p. 69). TNS-BMRB.
Hughes, M. J., Ocon, S. B., Mills, S. M., Bauer, J. E., Crippen, K. J., Lundgren L., M., Bex, R. T., and MacFadden, B. J. (2019, March). Engaging in social paleontology: a case study of Instagram. Poster presented at the meeting of the Geological Society of America Southeastern Section, Charleston, South Carolina. Abstract retrieved from https://doi.org/10.1130/abs/2019SE-327118.
Ocon, S. B., Hughes, M. J., Mills, S. M., Bauer, J. E., Lundgren, L., Bex, R. T., Crippen, K. J., MacFadden, B. J. (2019, September). Best practices for Instagram as a geoscience education tool. Paper presented at the meeting of the Geological Society of America , Phoenix, Arizona. Abstract retrieved from https://doi.org/10.1130/abs/2019AM-334654.
Peters, K., Chen, Y., Kaplan, A. M., Ognibeni, B., & Pauwels, K. (2013). Social media metrics—A framework and guidelines for managing social media. Journal of Interactive Marketing, 27(4), 281–298. https://doi.org/10.1016/j.intmar.2013.09.007.