This new 4-page publication provides an introduction for researchers and evaluators wishing to use qualitative methods of interviews and focus groups. The document covers a short background on qualitative methods versus quantitative methods and offers practical tips on piloting your questions, preparing your materials, and conducting the interview or focus group. Written by Kathryn A. Stofer and published by the UF/IFAS Department of Agricultural Education and Communication, this EDIS article is designed to accompany AEC675, Preparing for One-on-One Qualitative Interviews: Designing and Conducting the Interview.
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