Using Social Media to Engage Communities with Research: SMART Social Media—Planning for Success
Vol. 2020 No. 6, Agricultural Education and Communication
Vol. 2020 No. 6

Using Social Media to Engage Communities with Research: SMART Social Media—Planning for Success: AEC699/WC362, 11/2020

Agricultural Education and Communication
https://doi.org/10.32473/edis-wc362-2020
Published 2020-11-03
Lisa Lundgren
Neag School of Education, University of Connecticut
Kathryn A Stofer
University of Florida
http://orcid.org/0000-0002-3659-490X
Kirsten Hecht
School of Natural Resources and Environment
http://orcid.org/0000-0002-7340-6517
Tyus Williams
Example of a social media post opportunity: students posing with a photo frame. Credits: UF/IFAS
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Keywords

social media
public engagement with science
community engagement

How to Cite

Lundgren, Lisa, Kathryn A Stofer, Kirsten Hecht, and Tyus Williams. 2020. “Using Social Media to Engage Communities With Research: SMART Social Media—Planning for Success: AEC699 WC362, 11 2020”. EDIS 2020 (6). Gainesville, FL. https://doi.org/10.32473/edis-wc362-2020.
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Abstract

This new 6-page publication of the Department of Agricultural Education and Communication focuses on developing social media plans. The intended audience is individuals (e.g., scientists wishing to share their research), organizations, or people who work on grant-funded research projects. In this article, we provide evidence-based strategies for designing, developing, and implementing social media plans to share science research with others inside and outside of the professional scientific community. While the design, development, and implementation of social media may vary, we provide general strategies that are applicable across contexts. Written by Lisa Lundgren, Kathryn A. Stofer, Kirsten Hecht, and Tyus D. Williams. This is part of a multi-part series on social media titled Using Social Media to Engage Communities with Research.
https://edis.ifas.ufl.edu/wc362

https://doi.org/10.32473/edis-wc362-2020
view on EDIS
PDF-2020

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