Abstract
This document explores the characteristics that distinguish successful businesses from unsuccessful ones. It identifies six traits common to failing businesses, such as financial poverty and managerial ignorance, and ten traits of successful businesses, including innovation and customer-centric thinking. The article provides checklists for managers to assess their organizations and suggests actions to eliminate negative traits and enhance positive ones. It emphasizes the importance of continuous improvement and strategic planning for long-term success. First published June 2001.
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