Strategic Marketing Management: Building a Foundation for Your Future
Vol. 2015 No. 9, Historical Fact Sheets
Vol. 2015 No. 9

Strategic Marketing Management: Building a Foundation for Your Future: FE299/FE299, 10/2015

Historical Fact Sheets
https://doi.org/10.32473/edis-fe299-2001
Published 2001-09-09 — Updated on 2015-10-10
Allen F. Wysocki
University of Florida
Ferdinand F. Wirth
St. Joseph’s University, Philadelphia, PAa
Derek Farnsworth
University of Florida
Jennifer Clark
University of Florida
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Marketing

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How to Cite

Wysocki, Allen F., Ferdinand F. Wirth, Derek Farnsworth, and Jennifer Clark. (2001) 2015. “Strategic Marketing Management: Building a Foundation for Your Future: FE299 FE299, 10 2015”. EDIS 2015 (9). Gainesville, FL. https://doi.org/10.32473/edis-fe299-2001.
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Abstract

This document is about helping firms and individuals understand the implications of a strategic marketing management program. It introduces the basics of a marketing plan and the importance of performing a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The workbook emphasizes the need for external and internal analysis to form effective strategies, improve efficiency, and increase profitability. It also highlights the importance of customer, competitor, and industry analysis in crafting a strategic marketing plan. First published Sept. 2001. 

https://doi.org/10.32473/edis-fe299-2001
PDF-2015

References

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Prahalad, C.K. and G. Hamel. 1990. The core competence of the corporation. Harvard Business Review. 68(3) p. 79-91. Retrieved from Business Source Premiere database.

Stevens, R.E., D.L. Loudon, and W.E. Warren. 1991. Marketing Planning Guide. Binghamton, NY: Haworth Press.

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Thompson, A.A. and A.J. Strickland. 1995. Crafting and Executing Strategy: Text and Readings, Sixth Edition. New York: McGraw-Hill.

US Small Business Administration. 1980. Marketing Strategy. Washington, DC: US Small Business Administration.

Wedel, M. and W.A. Kamakura. 1998. Market Segmentation: Conceptual and Methodological Foundations. Boston, MA: Kluwer Academic.

Wysocki, A.F. and F.F. Wirth. 1999. Assessing the Strengths, Weaknesses, Opportunities, and Threats Involving Your Business. Workbook prepared for the Grapefruit Economic Workshop, UF/IFAS Indian River Research and Education Center, Fort Pierce, FL.

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