Palabras clave
Extension methods
Message Testing
Cómo citar
Resumen
This 5-page document explores the results of a study in which Florida residents processed video messages about fertilizer best practices, with a focus on how their information-processing behaviors differed by age. Written by Amanda D. Ali, Laura A. Sanagorski Warner, Ashley N. McCleod, Shelli Rampold, and Alexa J. Lamm and published by the UF/IFAS Department of Agricultural Education and Communication, December 2018.
http://edis.ifas.ufl.edu/wc323
Citas
Carpenter, C. J., & Boster, F. J. (2013). Modeling the effects of processing effort and ability in response to persuasive message arguments. Communication Quarterly, 61(4), 413-430. doi:10.1080/01463373.2013.799509 https://doi.org/10.1080/01463373.2013.799509
Lamm, A. J., Warner, L. A., Martin, E. T., White, S. A., & Fisher, P. (2017). Enhancing extension programs by discussing water conservation technology adoption with growers. Journal of Agricultural Education, 58(1), 251-266. doi:10.5032/jae.2017.01251 https://doi.org/10.5032/jae.2017.01251
Moore, M. L., Meyers, C., Irlbeck, E., & Burris, S. (2015). U.S. agricultural commodity organizations' use of blogs as a communications tool. Journal of Applied Communications, 99(2), 61-75. doi:10.4148/1051-0834.1048 https://doi.org/10.4148/1051-0834.1048
Perloff, R. M. (2014). The dynamics of persuasion. Communication and attitudes in the 21 century (5th ed.). Westford, MA: Taylor & Francis
Petty R. E., & Briñol, P. (2009). The elaboration likelihood and metacognitive models of attitudes. In J. W. Sherman, B. Gawronski, and Y. Trope (Eds.), Dual-process theories of the social mind (pp. 172-187). New York, NY: Guilford Press.
Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York, NY: Springer/Verlag. https://doi.org/10.1007/978-1-4612-4964-1
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2), 135-146. doi:10.1086/208954 https://doi.org/10.1086/208954
Rucker, D. D, & Petty, R. E. (2006). Increasing effectiveness of communications to consumers: Recommendations based on elaboration likelihood and attitude certainity perspectives. Journal of Public Policy and Marketing, 25(1), 39-52. doi:10.1509/jppm.25.1.39 https://doi.org/10.1509/jppm.25.1.39
Shaddox, T. W., & Unruh, J. B. (2017). Florida fertilizer usage statistics. ENH1277. Gainesville: University of Florida Institute of Food and Agricultural Sciences. http://edis.ifas.ufl.edu/ep541
Unless otherwise specified, articles published in the EDIS journal after January 1, 2024 are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International (CC BY-NC-ND 4.0) license.