Making Action Easier: Behavioral Economics and Nudges for Extension Professionals
Mae Allen instructs an EFNEP nutrition class to adults.
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behavioral economics
behavior change
extension strategies

How to Cite

Warner, Laura A. Sanagorski, Kathryn Stofer, and Hayk Khachatryan. 2019. “Making Action Easier: Behavioral Economics and Nudges for Extension Professionals: AEC680/WC343, 10/2019”. EDIS 2019 (5):3.


As Extension turns more to effecting behavior change beyond simply raising awareness or understanding concerns, how do we not only help clientele make a change, but make it easier? Behavioral economics principles can improve the way we present options to clients, increasing the likelihood of them choosing desirable behaviors. This new 3-page publication of the UF/IFAS Department of Agricultural Education and Communication offers an introduction to these concepts as well as practical strategies for setting up the environment for change. Written by Laura Warner, Kathryn Stofer, and Hayk Khachatryan.
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