Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption
Someone setting the sprinkler head for an irrigation system
PDF-2015

Keywords

WC201

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How to Cite

Owens, Courtney, Laura A. Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell. 2015. “Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption: AEC539/WC201, 6/2015”. EDIS 2015 (6). Gainesville, FL:5. https://doi.org/10.32473/edis-wc201-2015.

Abstract

Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015.

https://doi.org/10.32473/edis-wc201-2015
PDF-2015

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