Talking Local: Florida Consumers’ Flexibility with the Term “Local”
Fruit and vegetable stand on Krome Avenue in Homestead.


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How to Cite

Baker, Lauri M., Caroline G. Roper, Meridith M. Oglesby, Olivia K. Doyle, Valentine Castano, and Joy N. Rumble. (2014) 2022. “Talking Local: Florida Consumers’ Flexibility With the Term ‘Local’: AEC515/WC180, 10/2022”. EDIS 2022 (5). Gainesville, FL.


This EDIS publication is the fifth of the Talking Local series, a six-part EDIS publication series about Florida consumers and their perceptions of local food. This series focuses on ways Extension agents can assist Florida farmers and ranchers in the labeling, sale, and promotion of locally produced products. This series provides information about Florida consumers’ perceptions of local food to Extension faculty who are interested in local food programming or who work with local food clientele.

This 4-page publication focuses on Florida consumer flexibility with the term “local.” Originally written by Caroline G. Roper and Joy N. Rumble, September 2014, this revision by Lauri M. Baker, Caroline R. Warwick, Meredith M. Oglesby, Olivia K. Doyle, Valentina Castano, and Joy N. Rumble

AEC515/WC180: Talking Local: Florida Consumers’ Flexibility with the Term "Local" (
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Conner, D., K. Colasanti, R. Ross, and S. Smalley. (2010). “Locally grown foods and farmers markets: Consumer attitudes and behaviors.” Sustainability 2:742–756.

Feldmann, C., & Hamm, U. (2015). Consumers’ perceptions and preferences for local food: A review. Food Quality and Preference, 40, 152-164.