This EDIS publication focusing on Florida consumers’ local food purchasing behaviors is the second of the Talking Local series, a six-part EDIS publication series about Florida consumers and their perceptions of local food. This series focuses on ways Extension agents can assist Florida farmers and ranchers in the labeling, sale, and promotion of locally produced products. This series provides information about Florida consumers’ perceptions of local food to Extension faculty who are interested in local food programming or who work with local food clientele.
This 5-page publication examines consumers’ local food purchasing behaviors, including where they purchase local food, what factors influence their decisions to purchase local food, what barriers prevent them from purchasing local food, and how important purchasing local food is to them. It was written by Caroline G. Roper and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2014.
AEC510/WC175: Talking Local: Florida Consumers’ Local Food Purchasing Behaviors (ufl.edu)
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Conner, D., K. Colasanti, R. Ross, and S. Smalley. 2010. "Locally grown foods and farmers markets: Consumer attitudes and behaviors." Sustainability 2: 742-756. doi: 10.3390/su2030742. https://doi.org/10.3390/su2030742
Hodges, A. W. and T. J. Stevens. 2013. Local food systems in Florida: Consumer characteristics and economic impacts. Food and Resource Economics Department, University of Florida, Gainesville, Florida. Retrieved from: http://www.fred.ifas.ufl.edu/economic-impact-analysis/pdf/Florida-statewide-local-food-survey-2-6-13.pdf.
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