Talking Local: Florida Consumers’ Fresh from Florida Perceptions
Fruit and vegetable stand on Krome Avenue in Homestead.
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How to Cite

Rumble, Joy N., and Caroline G. Roper. 2014. “Talking Local: Florida Consumers’ Fresh from Florida Perceptions: AEC516/WC181, 9/2014”. EDIS 2014 (9). Gainesville, FL.


This EDIS publication focusing on Florida consumer perceptions of Fresh from Florida is the final publication of the Talking Local series, a six-part EDIS publication series about Florida consumers and their perceptions of local food. This series focuses on ways Extension agents can assist Florida farmers and ranchers in the labeling, sale, and promotion of locally produced products. This series provides information about Florida consumers’ perceptions of local food to Extension faculty who are interested in local food programming or who work with local food clientele.

This 4-page publication focuses on Fresh from Florida, a program administered by the Florida Department of Agriculture and Consumer Services (FDACS), which aims to advertise and promote Florida products (FDACS 2013). It was written by Caroline G. Roper and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, September 2014.

AEC516/WC181: Talking Local: Florida Consumers' Fresh from Florida Perceptions (
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Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development. 2013. "Join 'Fresh from Florida'." Retrieved from

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