Talking Local: Florida Consumers’ Flexibility with the Term “Local”
Fruit and vegetable stand on Krome Avenue in Homestead.


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How to Cite

Rumble, Joy N., and Caroline G. Roper. 2014. “Talking Local: Florida Consumers’ Flexibility With the Term ‘Local’: AEC515/WC180, 9/2014”. EDIS 2014 (9). Gainesville, FL.


This EDIS publication is the fifth of the Talking Local series, a six-part EDIS publication series about Florida consumers and their perceptions of local food. This series focuses on ways Extension agents can assist Florida farmers and ranchers in the labeling, sale, and promotion of locally produced products. This series provides information about Florida consumers’ perceptions of local food to Extension faculty who are interested in local food programming or who work with local food clientele.

This 4-page publication focuses on Florida consumer flexibility with the term “local.” It was written by Caroline G. Roper and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, September 2014.

AEC515/WC180: Talking Local: Florida Consumers’ Flexibility with the Term "Local" (
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Hodges, A. W. and T. J. Stevens. 2013. Local food systems in Florida: Consumer characteristics and economic impacts. Unpublished report, Food and Resource Economics Department, University of Florida, Gainesville, Florida. Retrieved from:

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