Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. This 3-page EDIS publication, which focuses on how to create a social media plan, is the second in the Getting the Most out of Social Media series. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. (Photo credit: tanuha2001/iStock/Thinkstock.com)
AEC559/WC221: Getting the Most out of Social Media: Creating a Social Media Plan (ufl.edu)
Duggan, M., Ellsion, N., Lampe, C., Lenhart, A., & Madden, M. (2015). Social media update 2014. Pew Research Center. Retrieved from http://www.pewinternet.org/2015/01/09/social-media-update-2014/
Lee, K. (2014). How to create a social media marketing plan from scratch. Retrieved from http://tnw.to/p3LnO/
Telg, R., & Irani, T. (2012). Agricultural communications in action: A hands-on approach (1st ed.). Clifton Park, NY: Delmar, CENGAGE Learning.