Talking Local: Florida Consumers’ Reasons for Purchasing Local Food
Fruit and vegetable stand on Krome Avenue in Homestead.
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How to Cite

Roper, Caroline G., and Joy N. Rumble. 2014. “Talking Local: Florida Consumers’ Reasons for Purchasing Local Food: AEC511/WC176, 8/2014”. EDIS 2014 (9).


This EDIS publication focusing on understanding Florida consumers’ reasons for purchasing local food is the third of the Talking Local series, a six-part EDIS publication series about Florida consumers and their perceptions of local food. This series focuses on ways Extension agents can assist Florida farmers and ranchers in the labeling, sale, and promotion of locally produced products. This series provides information about Florida consumers’ perceptions of local food to Extension faculty who are interested in local food programming or who work with local food clientele.

This 4-page publication provides information about why consumers purchase local food. It was written by Caroline G. Roper and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2014.

AEC511/WC176: Talking Local: Florida Consumers' Reasons for Purchasing Local Food (
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Hodges, A. W. and T. J. Stevens. 2013. Local food systems in Florida: Consumer characteristics and economic impacts. Food and Resource Economics Department, University of Florida, Gainesville, Florida. Retrieved from:

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