The Savvy Survey #14: Mixed-Mode Surveys
questionnaire and computer mouse, business concept
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How to Cite

Israel, Glenn D., and Jessica L. Gouldthorpe. 2014. “The Savvy Survey #14: Mixed-Mode Surveys: AEC408/PD078, 4/2014”. EDIS 2014 (4).


As part of the Savvy Survey Series, this publication provides Extension faculty with an overview of the mixed-mode survey. There are many methods that can be combined for conducting mixed-mode surveys, including face-to-face interviews, telephone interviews, web surveys, and mail questionnaires. This publication focuses specifically on one type of mixed-mode survey that uses both e-mail and postal mail for sending survey invitations, as well as a website and paper questionnaires for collecting responses. Mixed-mode surveys such as this are well suited for conducting needs assessments for program development or follow-up surveys for program evaluation. This 11-page fact sheet was written by Jessica L. Gouldthorpe and Glenn D. Israel, and published by the UF Department of Agricultural Education and Communication, April 2014.

AEC408/PD078: The Savvy Survey #14: Mixed-mode Surveys (
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Dillman, D. A., Smyth, J. D., & Christian, L. M. (2009). Internet, mail, and mixed-mode surveys: The tailored design method. (3rd ed.) Hoboken, NJ: John Wiley and Sons.

Israel, G. D. (2010). Effects of answer space size on responses to open-ended questions in mail surveys. Journal of Official Statistics, 26(2), 271-285.

Israel, G. D. (2011). Strategies for Obtaining Survey Responses from Extension Clients: Exploring the Role of E-mail Requests. Journal of Extension [on-line], 49(2), Article 3FEA7. Available at:

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Israel, G. D. (2013b). Using Mixed-mode Contacts in Client Surveys: Getting More Bang for Your Buck. Journal of Extension, 51(3), article 3FEA1. Available at:

Messer, B. L., & Dillman, D. A. (2011). Surveying the general public over the Internet using address-based sampling and mail contact procedures. Public Opinion Quarterly, 75(3), 429-457. doi: 10.1093/poq/nfr021.

Millar, M. M., & Dillman, D. A. (2011). Improving response to Web and mixed-mode surveys. Public Opinion Quarterly, 75(2), 249-269. doi: 10.1093/poq/nfr003.