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Abstract
As part of the Savvy Survey Series, this publication provides Extension faculty with an overview of the mixed-mode survey. There are many methods that can be combined for conducting mixed-mode surveys, including face-to-face interviews, telephone interviews, web surveys, and mail questionnaires. This publication focuses specifically on one type of mixed-mode survey that uses both e-mail and postal mail for sending survey invitations, as well as a website and paper questionnaires for collecting responses. Mixed-mode surveys such as this are well suited for conducting needs assessments for program development or follow-up surveys for program evaluation. This 11-page fact sheet was written by Jessica L. Gouldthorpe and Glenn D. Israel, and published by the UF Department of Agricultural Education and Communication, April 2014.
AEC408/PD078: The Savvy Survey #14: Mixed-mode Surveys (ufl.edu)
References
Dillman, D. A., Smyth, J. D., & Christian, L. M. (2009). Internet, mail, and mixed-mode surveys: The tailored design method. (3rd ed.) Hoboken, NJ: John Wiley and Sons.
Israel, G. D. (2010). Effects of answer space size on responses to open-ended questions in mail surveys. Journal of Official Statistics, 26(2), 271-285.
Israel, G. D. (2011). Strategies for Obtaining Survey Responses from Extension Clients: Exploring the Role of E-mail Requests. Journal of Extension [on-line], 49(2), Article 3FEA7. Available at: http://www.joe.org/joe/2011june/a7.php.
Israel, G. D. (2013a). Combining mail and e-mail contacts to facilitate participation in mixed-mode surveys. Social Science Computer Review, 31, 3, 346-358. doi: 10.1177/0894439312464942. Available at: http://ssc.sagepub.com/content/early/2012/11/26/0894439312464942. https://doi.org/10.1177/0894439312464942
Israel, G. D. (2013b). Using Mixed-mode Contacts in Client Surveys: Getting More Bang for Your Buck. Journal of Extension, 51(3), article 3FEA1. Available at: http://www.joe.org/joe/2013june/a1.php
Messer, B. L., & Dillman, D. A. (2011). Surveying the general public over the Internet using address-based sampling and mail contact procedures. Public Opinion Quarterly, 75(3), 429-457. doi: 10.1093/poq/nfr021. https://doi.org/10.1093/poq/nfr021
Millar, M. M., & Dillman, D. A. (2011). Improving response to Web and mixed-mode surveys. Public Opinion Quarterly, 75(2), 249-269. doi: 10.1093/poq/nfr003. https://doi.org/10.1093/poq/nfr003