The Savvy Survey #13: Online Surveys
Example of visual design principle: Gridded set per screen construction.
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How to Cite

Israel, Glenn D., and Jessica L. Gouldthorpe. 2013. “The Savvy Survey #13: Online Surveys: AEC407/PD077, 8/2013”. EDIS 2013 (7).


As part of the Savvy Survey Series, this publication provides Extension faculty with an overview of the process that uses email to invite participants to complete an on-line survey. This 10-page fact sheet provides guidance for constructing an online questionnaire, addressing visual design and formatting considerations, and implementing an online survey. Written by Glenn D. Israel and Jessica L. Gouldthorpe and published by the UF Department of Agricultural Education and Communication, August 2013.
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Dillman, D. A., J. D. Smyth, and L. M. Christian. 2009. Internet, mail, and mixed-mode surveys: The tailored design method. (3rd ed.) Hoboken, NJ: John Wiley and Sons.

Israel, G. D. 2010. Effects of answer space size on responses to open-ended questions in mail surveys. Journal of Official Statistics, 26(2), 271-285.

Israel, G. D. 2013. Combining mail and e-mail contacts to facilitate participation in mixed-mode surveys. Social Science Computer Review, 31, 3, 346-358. Available at:

Lamm, A. J., G. D. Israel, and D. Diehl. 2013. A national perspective on the current evaluation activities in Extension. Journal of extension, 51(1), article 1FEA1. Available at:

Manfreda, K. L., M. Bosnjak, J. Berelak, I. Haas, and V. Vehovar. 2008. Web surveys versus other survey modes: A meta-analysis comparing response rates. International Journal of Market Research, 50(1), 79-104.

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