Abstract
AN197, a 6-page report by Chad Carr, Larry Eubanks, and Ryan Dijkhuis, discusses opportunities to add value to meat animals through existing specialty meat marketing programs and addresses potential challenges to developing a niche meat marketing program. Includes references. Published by the UF Department of Animal Sciences, April 2008.
AN197/AN197: Adding Value to Livestock with Niche Meat Marketing Programs (ufl.edu)
References
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Honeyman, M.S., R. S. Pirog, G. H. Huber, P. J. Lammers, and J. R. Hermann. 2006. The United States Pork Niche Market Phenomenon. J. Anim. Sci. 84: 2269-2275. https://doi.org/10.2527/jas.2005-680
McCullen, L. K. 2006. Berkshire Swine Production and Marketing. Available: http://www.nichepork.org/Documents/Berkshire%20Production%20Decision%20Aids%208%2023%2006.xls Accessed January 30, 2008.
National Pork Board. 1999. Case Studies of Value-Added Pork Production and Marketing. http://www.nichepork.org/Documents/valueaddedprodmktngbk.pdf. Accessed January 30, 2008.
Pork Board. 2004. Six Questions Producers Should Ask. Available: http://www.nichepork.org/Documents/sixquestions.doc. Accessed January 30, 2008.
Parker, R. and S. Johnson. 2004. New Product Development for Pork Niche Marketers. A Report Presented to the Pork Niche Marketing Working Group. Available: http://www.valuechains.org/pnmwg/projects_reports/NewProductDevFinalReportRevised.pdf. Accessed January 30, 2008.
Parker, R. and Associates and Ashcroft Research. 2005. An Evaluation of the Importance to Consumers of Selected Niche Pork Attributes. Available: http://www.valuechains.org/pnmwg/projects_reports/Nicheconsumerresearch.pdf. Accessed January 30, 2008.
Sloan, E. 2008. What, When, and Where America Eats. Food Tech., January, 2008, 20-29. Available: http://members.ift.org/NR/rdonlyres/60D3BC0D-2113-4C57-BF8D-D5CF36D89E28/0/0108sloan.pdf. Accessed January 30, 2008.
National Organic Program. Washington D.C. http://www.ams.usda.gov/nop/indexIE.htm. Accessed September 7, 2007.