Shifting Focus: Collecting Focus Group Data Online
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Keywords

online focus groups
qualitative methods
data collection

Categories

How to Cite

Zagonel, Anissa, Audrey King, Lauri M. Baker, Angela B. Lindsey, Sandra Anderson, Ricky W. Telg, and Ashley McLeod-Morin. 2022. “Shifting Focus: Collecting Focus Group Data Online: WC413/AEC752, 3/2022”. EDIS 2022 (2). https://doi.org/10.32473/edis-wc413-2022.

Abstract

This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents what focus groups are, the differences between in-person and online focus groups, potential platforms for hosting online focus groups, advantages and disadvantages to online focus groups, and best practices for conducting your own online focus groups. Researchers and practitioners alike can use this document to guide their process of conducting online focus groups. This article only discusses conducting online focus groups through online videoconferencing software.
https://edis.ifas.ufl.edu/wc413

https://doi.org/10.32473/edis-wc413-2022
view on EDIS
PDF-2022

References

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