Communicating with Extension Clients about Water
Man and dog enjoying the sunset by the water
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How to Cite

Roper, Caroline G., and Alexa J. Lamm. 2014. “Communicating With Extension Clients about Water: AEC501/WC165, 6/2014”. EDIS 2014 (5). Gainesville, FL.


As the U.S. and Florida populations continue to increase and the demand for fresh, clean water rises, water quality and quantity issues will become increasingly important. Extension faculty should understand public opinion surrounding water issues and identify the information that needs to be communicated to the public about water issues, as well as the best mode for this communication. This EDIS publication will provide an overview of how to communicate with Florida residents about water, including information about their preferred communication method and what topics surrounding water Florida residents find of interest. This publication will better equip Extension faculty to discuss water quantity and quality issues with Florida residents. This 4-page fact sheet was written by Caroline G. Roper and Alexa J. Lamm, and published by the UF Department of Agricultural Education and Communication, June 2014.

AEC501/WC165: Communicating with Extension Clients about Water (
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Gregory, G. D., & Di Leo, M. (2003). Repeated behavior and environmental psychology: The role of personal involvement and habit formation in explaining water consumption. Journal of Applied Social Psychology, 33(6), 1261-1296. doi: 10.1111/j.1559-1816.2003.tb01949.x

Kalton, G. & Flores-Cervantes, I. (2003). Weighting methods. Journal of Official Statistics, 19(2), 81-97.

Odera, E., & Lamm, A. (2014). Public opinion of water in Florida. PIE2012/13-06. Gainesville, FL: UF/IFAS Center for Public Issues Education.

Odera, E., Lamm, A., Dukes, M., Irani, T., & Carter, H. (2013). Water issues in Florida: How Extension can facilitate stakeholder engagement and involvement (WC151). Gainesville: UF/IFAS. Retrieved from