Opinion Leadership and the Perceived Economics of Local Food
A woman being weighed on a scale
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Keywords

Buying Local
WC268

Categories

How to Cite

Marshall, Layne S., Melissa R. Taylor, and Alexa J. Lamm. 2016. “Opinion Leadership and the Perceived Economics of Local Food: AEC606/WC268, 8/2016”. EDIS 2016 (6):5. https://doi.org/10.32473/edis-wc268-2016.

Abstract

This EDIS document is the third in a series discussing how Extension can more efficiently encourage citizens to join the local food movement by effectively utilizing and leveraging opinion leaders. These articles look at the role opinion leaders, or individuals who have a large amount of influence within their respective social circles, can have on motivating their peers to join in purchasing local food. Written by Layne S. Marshall, Melissa R. Taylor, and Alexa J. Lamm, and published by the UF Department of Agricultural Education and Communication, August 2016.

AEC606/WC268: Opinion Leadership and the Perceived Economics of Local Food (ufl.edu)

https://doi.org/10.32473/edis-wc268-2016
view on EDIS
PDF-2016

References

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