US Consumer Preferences for Home Lawn Fertilizers
Vol. 2016 No. 1, Historical Fact Sheets
Vol. 2016 No. 1

US Consumer Preferences for Home Lawn Fertilizers: FE975/FE975, 11/2015

Historical Fact Sheets
https://doi.org/10.32473/edis-fe975-2015
Published 2016-02-16
Hayk Khachatryan
University of Florida
https://orcid.org/0000-0002-3103-5236
Alicia Rihn
University of Tennessee
Michael Dukes
University of Florida
https://orcid.org/0000-0002-9340-5968
Someone holding a container of fertilizer
view on EDIS
PDF-2015

Keywords

Garden Soil and Fertilizer
FE975

Categories

How to Cite

Khachatryan, Hayk, Alicia Rihn, and Michael Dukes. 2016. “US Consumer Preferences for Home Lawn Fertilizers: FE975/FE975, 11/2015”. EDIS 2016 (1). Gainesville, FL:4. https://doi.org/10.32473/edis-fe975-2015.
APA Chicago IEEE MLA

Download Citation

Endnote/Zotero/Mendeley (RIS) BibTeX

Abstract

Consumer preferences for home lawn fertilizers are not always informed and do not always align with best practices. Understanding the disconnect will help turf industry educators better address consumers’ misperceptions about fertilizers, and help industry stakeholders design more appealing products and educate consumers effectively as they promote them. Knowing consumer preferences greatly reduces stakeholders’ risks and improves efficiency in determining future product and promotional strategies. This 4-page report discusses the findings of a 2013 survey of 1,066 US homeowners about their preferences and willingness-to-pay for various lawn fertilizer attributes. Written by Hayk Khachatryan, Alicia Rihn, and Michael Dukes, and published by the Food and Resource Economics Department, November 2015.

FE975/FE975: US Consumer Preferences for Home Lawn Fertilizers (ufl.edu)

https://doi.org/10.32473/edis-fe975-2015
view on EDIS
PDF-2015

References

Campbell, B., S. Milanga, and I. Lesschaeve. 2013. "Perception versus reality: Canadian consumer views of local and organic." Canadian Journal of Agricultural Economics 61:531-558. https://doi.org/10.1111/j.1744-7976.2012.01267.x

Hochmuth, G., T. Nell, J.B. Unruh, L. Trenholm, and J. Sartain. 2012. "Potential unintended consequences associated with urban fertilizer bans in Florida: A scientific review." HortTechnology 22:600-616. https://doi.org/10.21273/HORTTECH.22.5.600

Kiesling, F.M., and C.M. Manning. 2010. "How green is your thumb? Environmental gardening identity and ecological gardening practices." Journal of Environmental Psychology 30:315-327. https://doi.org/10.1016/j.jenvp.2010.02.004

Unruh, J.B., B. Brecke, and L.E. Trenholm. 2003. Weed Management in Home Lawns. EP141. Gainesville: University of Florida Institute of Food and Agricultural Sciences. http://edis.ifas.ufl.edu/ep141

Yue, C., K. Hugie, and E. Watkins. 2012. "Are consumers willing to pay more for low-input turfgrasses on residential lawns? Evidence from choice experiments." Journal of Agriculgtural and Applied Economics 44:549-560. https://doi.org/10.1017/S107407080002410X
License