Eye-Tracking Methodology and Applications in Consumer Research
Example of an eye tracking device
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How to Cite

Khachatryan, Hayk, and Alicia L. Rihn. 2014. “Eye-Tracking Methodology and Applications in Consumer Research: FE947/FE947, 7/2014”. EDIS 2014 (7). Gainesville, FL. https://doi.org/10.32473/edis-fe947-2014.


Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tracking technology and methodology. Written by Hayk Khachatryan and Alicia L. Rihn, and published by the UF Department of Food and Resource Economics, July 2014.

FE947/FE947: Eye-Tracking Methodology and Applications in Consumer Research (ufl.edu)

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