Eight Steps to Developing A Simple Marketing Plan
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How to Cite

Evans, Edward A., and Fredy H. Ballen. 2015. “Eight Steps to Developing A Simple Marketing Plan: FE967/FE967, 8/2015”. EDIS 2015 (6). Gainesville, FL:5. https://doi.org/10.32473/edis-fe967-2015.


Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics, August 2015. (Photo credit: iStock/Thinkstock)

FE967/FE967: Eight Steps to Developing a Simple Marketing Plan (ufl.edu)

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Guidry, K. 2013. Marketing risk: Current issues for risk management. Southern Extension Risk Management Education Website. University of Arkansas, Little Rock, AR. http://srmec.uark.edu/Publications.html.

McDonald M, and H. Wilson. 2011. Marketing Plans: How to Prepare Them, How to Use Them. West Sussex, UK: Wiley and Sons. https://doi.org/10.1002/9781119205876