Eight Steps to Developing A Simple Marketing Plan: FE967/FE967, 8/2015

Edward A. Evans; Fredy H. Ballen

doi:10.32473/edis-fe967-2015

Vol. 2015 No. 6, Historical Fact Sheets

Vol. 2015 No. 6

Eight Steps to Developing A Simple Marketing Plan: FE967/FE967, 8/2015

Historical Fact Sheets

https://doi.org/10.32473/edis-fe967-2015

Published 2015-09-01

Edward A. Evans⁺⁻
Fredy H. Ballen⁺⁻

Edward A. Evans

University of Florida

Fredy H. Ballen

University of Florida

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FE967

How to Cite

Evans, Edward A., and Fredy H. Ballen. 2015. “Eight Steps to Developing A Simple Marketing Plan: FE967/FE967, 8/2015”. EDIS 2015 (6). Gainesville, FL:5. https://doi.org/10.32473/edis-fe967-2015.

Abstract

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics, August 2015. (Photo credit: iStock/Thinkstock)

FE967/FE967: Eight Steps to Developing a Simple Marketing Plan (ufl.edu)

https://doi.org/10.32473/edis-fe967-2015

view on EDIS

PDF-2015

References

Guidry, K. 2013. Marketing risk: Current issues for risk management. Southern Extension Risk Management Education Website. University of Arkansas, Little Rock, AR. http://srmec.uark.edu/Publications.html.

McDonald M, and H. Wilson. 2011. Marketing Plans: How to Prepare Them, How to Use Them. West Sussex, UK: Wiley and Sons. https://doi.org/10.1002/9781119205876

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Eight Steps to Developing A Simple Marketing Plan: FE967/FE967, 8/2015

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