Who Is Interested in Purchasing Smart Irrigation Systems?
A coiled water hose awaits use in UF's Fifield Garden. Horticulture, irrigation, water, maintenance, spigot, lawn care. UF/IFAS Photo: Tyler Jones
view on EDIS


smart irrigation controllers
residential landscaping

How to Cite

Khachatryan, Hayk, Alicia Rihn, Caroline Warwick, and Michael Dukes. 2019. “Who Is Interested in Purchasing Smart Irrigation Systems? FE1069, 9/2019”. EDIS 2019 (5). Gainesville, FL:7. https://doi.org/10.32473/edis-fe1069-2019.


Water scarcity concerns have led to revolutionary new smart technologies for residential landscape irrigation, including evapotranspiration and soil-moisture sensor systems. The adoption of smart irrigation technologies into residential landscapes, however, has been slow. This 7-page publication written by Hayk Khachatryan, Alicia Rihn, Caroline R. Warwick, and Michael Dukes and published by the UF/IFAS Food and Resource Economics Department provides an overview of how different consumer groups perceive smart irrigation technology and the best promotions to encourage smart irrigation adoption in home landscapes. It is designed for landscapers, irrigation specialists, and marketing professionals who work with and are interested in promoting smart irrigation technologies to end consumers. Firms can use the results to tailor marketing strategies to target relevant customer segments and create promotions to encourage homeowners to adopt water-saving irrigation technologies.

view on EDIS


Dieter, C. A., M. A. Maupin, R. R. Caldwell, M. A. Harris, T. I. Ivahnenko, J. K. Lovelace, N. L. Barber, and K. S. Linsey. 2018. Estimated use of water in the United States in 2015: U.S. Geological Survey Circular 1441. 65 p. https://doi.org/10.3133/cir1441

Dukes, M. D. 2012. "Water conservation potential of landscape irrigation smart controllers." Transactions of the American Society of Agricultural and Biological Engineers 55(2):563-569. https://doi.org/10.13031/2013.41391

Morera, M. C., P. F. Monaghan, M. D. Dukes, O. Wells, and S. L. Davis. 2015. "Evaluating Florida homeowner response to smart irrigation controllers." HortTechnology 25(4):511-521. https://doi.org/10.21273/HORTTECH.25.4.511

Southwest Florida Water Management District. 2018. Florida Water StarSM. Available at: https://www.swfwmd.state.fl.us/residents/water-conservation/florida-water-starsm. Accessed May 20, 2019.

The Metropolitan Water District of Southern California. 2016. SoCal Water$mart | Residential Rebates, Sacramento, CA. Available at: http://socalwatersmart.com/?page_id=3007. Accessed July 14, 2016.

U.S. Drought Monitor. 2016. Tabular data archive-Percent area in U.S. drought monitor categories. Lincoln, NE. Available at: http://droughtmonitor.unl.edu/MapsAndData/DataTables.aspx. Accessed July 14, 2016.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International (CC BY-NC-ND 4.0) license.