Keywords
How to Cite
Abstract
The primary goal of this study is to assist industry participants by providing information about consumer purchasing preferences, including information about past and future expenditures on ornamental plants, plant-specific, and store-specific factors that influence purchase decisions. Additionally, the study sought to determine whether providing consumers with information about the health and well-being, environmental, and economic benefits of ornamental plants had any effects on consumer preferences for ornamental plants. The main results of the survey are briefly summarized below. This 5-page fact sheet was written by Hayk Khachatryan and Hee Jung Choi, and published by the UF Department of Food and Resource Economics, February 2014.
FE938/FE938: Factors Affecting Consumer Preferences and Demand for Ornamental Plants (ufl.edu)
References
Hall C. and M. Dickson. 2011. "Economic, environmental, and health/well-being benefits associated with green industry products and services: A review." Journal of Environmental Horticulture 29: 96-103. https://doi.org/10.24266/0738-2898-29.2.96
Irani, T.A., D. Clark, B. Raulerson, and D. Slough. 2011. Not Your Grandmother's Flowers: What Combination of Flower Fragrance and Color Is Preferred by Young Adult Consumers? Special Research Report #709, American Floral Endowment, Alexandria, VA. http://www.endowment.org/images/stories/research/Public_Benefits_Research_700/afe%20public%20benefits%20report%20709.pdf
Kiesel, K. and S. Villas-Boas. 2010. "Can information costs affect consumer choice? Nutritional labels in a supermarket experiment." International Journal of Industrial Organization. http://www.csus.edu/indiv/k/kieselk/Nutritional%20label%20experiment_IJIO.pdf
Vande Kamp, P.R. and H.M. Kaiser. 1999. "Irreversibility in advertising-demand response functions: An application to milk." American Journal of Agricultural Economics 81: 385-396. https://doi.org/10.2307/1244589
Yue, C. and B.K. Behe. 2008. "Estimating US consumer's choice of floral retail outlets." Hortscience 43: 764-769. https://doi.org/10.21273/HORTSCI.43.3.764