Using Community-Based Social Marketing to Improve Energy Equity Programs
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energy equity
community based social marketing
underserved communities
action research


How to Cite

Schmink, Marianne, Emily Ott, Paul Monaghan, Lee Hayes Byron, Alane Humrich, Jennison Kipp, Wendell Porter, Matthew Williams, Kimberly Davis, and Fiona Hogan. 2022. “Using Community-Based Social Marketing to Improve Energy Equity Programs: WC407/AEC746, 2/2022”. EDIS 2022 (1). Gainesville, FL.


This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication is part of a series that will help Extension agents, nonprofits, agency personnel and all types of community development practitioners to better understand the issue of high utility bills among low-income residents, the “energy equity gap” and what they can do to help. This document provides a description of how the CWC used Community-Based Social Marketing (CBSM) research to increase the impact of their program through a form of “action research” to guide practical changes. Their experience can provide useful lessons for Extension agents and all types of community development practitioners who are seeking to improve the impacts of their programs.
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McKenzie-Mohr, Doug & Smith, William (1999). Fostering sustainable behavior: An introduction to community-based social marketing. Gabriola Island, B.C.: New Society.

Reames, T.G. (2016). A community-based approach to low-income residential energy efficiency participation barriers, Local Environment, VOL. 21, NO. 12, 1449-1466

Thomson, Ivy and Roslynn Brain. n.d. A Primer in Community-based Social Marketing. Cache Valley Transit District and Utah State Extension Service (

US Department of Energy., n.d. Better Buildings Residential Network Community Based Social Marketing Toolkit ( )

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