Using Audience Commitment to Increase Behavior Changes in Sustainable Landscaping
A man pledging.
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How to Cite

Sanagorski, Laura, and Paul Monaghan. 2013. “Using Audience Commitment to Increase Behavior Changes in Sustainable Landscaping”. EDIS 2013 (10). https://doi.org/10.32473/edis-wc154-2013.

Abstract

Participants in an Extension rain barrel workshop who said they would inspect their irrigation systems might begin to see themselves as people who use water wisely. Their perception of themselves as conservationists is strengthened with each new action. That makes them more likely to agree to an action that leads to an even bigger water savings. Research has shown that commitments can increase the percentage of people who will adopt a new behavior and give up an old one. This 4-page fact sheet was written by Laura A. Sanagorski and Paul Monaghan, and published by the UF Department of Agricultural Education and Communication, September 2013.
http://edis.ifas.ufl.edu/wc154

https://doi.org/10.32473/edis-wc154-2013
view on EDIS
PDF-2013

References

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McKenzie-Mohr, D., Lee, N. R., Schultz, P.W., & Kotler, P. (2012). Social Marketing to Protect the Environment: What Works. Los Angeles: Sage Publishing. https://doi.org/10.4135/9781483349466

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