Best Practices for Communicating about Outdoor Residential Water Conservation
In this photo released from the University of Florida’s Institute of Food and Agricultural Sciences, extension agent Janet Bargar checks the water flow and direction of a pop-up irrigation system at a home in Vero Beach – Friday, May 25, 2007. Bargar, a water quality expert, suggests residents check with their county extension office about local watering restrictions. She says the ideal time to water is before sunrise and that residents should check irrigation systems regularly to be sure they’re working properly and not watering the sidewalk. Photo Credits:  UF/IFAS File Photo
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Water conservation

How to Cite

Aenlle, Jacqueline, and Laura Warner. 2020. “Best Practices for Communicating about Outdoor Residential Water Conservation”. EDIS 2020 (5).


Extension communication efforts can be made more effective when following a strategic communication plan. To guide a strategic communication effort, it is imperative to have purposeful messaging along with an understanding of your target audience and communication channel. This document presents a synthesis of literature highlighting best communication practices in regard to water conservation efforts.
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Lamm, A. J., Lundy, L. K., Warner, L., & Lamm, K. W. (2016). Associating importance with behavior: Providing direction for water conservation communication. Journal of Applied Communications, 100(3), 44-56. Retrieved from

Richetin, J., Perugini, M., Mondani, D., & Hurling, R. (2016). Conserving water while washing hands: The immediate and durable impacts of descriptive norms. Environment and Behavior, 48(2), 343-364.

Rumble, J. N., Lamm, A. J., Martin, E. T., & Warner, L. A. (2017). Examining thought processes to understand the impact of water conservation messages on attitude. Journal of Agricultural Education, 58(3), 168-184.

Warner, L. A., Lamm, A. J., & Kumar Chaudhary, A. (2018). Florida residents' perceived role in protecting water quantity and quality through landscape practices. Landscape and Urban Planning, 171, 1-6.

Warner, L. A., Lamm, A. J., & Rumble, J. N. (2018). Can videos play a role in good landscape management practices? Applied Environmental Education & Communication, 17(3), 187-197.

Warner, L. A., Kumar Chaudhary, A., & Lamm, A. J. (2016). Using importance-performance analysis to guide extension needs assessment. Journal of Extension, 54(6). Retrieved from

Warner, L. A., Kumar Chaudhary, A., Rumble, J. N., Lamm, A. J., & Momol, E. (2017). Using audience segmentation to tailor residential irrigation water conservation programs. Journal of Agricultural Education, 58(1), 313-333.

Warner, L. A., Rumble, J. N., Martin, E., Lamm, A. J., & Cantrell, R. A. (2015). The effect of strategic message selection on residents' intent to conserve water in the landscape. Journal of Agricultural Education, 56(4), 59-74.

Warner, L. A., Rumble, J. N., & Rogers-Randolph, T. (2019). Integrating personal involvement, goal orientation, and characteristics of innovations to inform fertilizer best practices video communications. Journal of Agricultural Education, 60(3), 47-61.

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