Conducting the Needs Assessment #4: Audience Motivations, Barriers, and Objections
Vol. 2019 No. 5, Department of Agricultural Education and Communication
Vol. 2019 No. 5

Conducting the Needs Assessment #4: Audience Motivations, Barriers, and Objections: AEC679/WC342, 10/2019

Department of Agricultural Education and Communication
https://doi.org/10.32473/edis-wc342-2019
Published 2019-10-25
Laura A. Sanagorski Warner
University of Florida
https://orcid.org/0000-0003-2784-6666
Matt Benge
University of Florida
https://orcid.org/0000-0002-5358-3233
Duval County Extension Agent Anita McKinney teaches a "Smart Money" course at the Jacksonville City Rescue Mission in Jacksonville, Florida.
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Keywords

needs assessment
motivations
barriers
objections

How to Cite

Warner, Laura A. Sanagorski, and Matt Benge. 2019. “Conducting the Needs Assessment #4: Audience Motivations, Barriers, and Objections: AEC679/WC342, 10/2019”. EDIS 2019 (5). Gainesville, FL:5. https://doi.org/10.32473/edis-wc342-2019.
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Abstract

A successful needs assessment is contingent on participation from the right people, so understanding potential motivations, barriers, and objections specific to your participants is critical. This new 5-page publication, the fourth in the Conducting the Needs Assessment series, provides Extension educators and other service providers with an overview of motivations, barriers, and objections specific to participants in needs assessments. Written by Laura Warner and Matt Benge and published by the UF/IFAS Department of Agricultural Education and Communication.
https://edis.ifas.ufl.edu/wc342

https://doi.org/10.32473/edis-wc342-2019
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PDF-2019

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International (CC BY-NC-ND 4.0) license.