Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners’ Reactions to Messages that Encourage Landscape Water Conservation Practice Adoption
Sprinklers watering athletic fields. UF/IFAS Photo by Tyler Jones.
PDF-2016

Keywords

WC202

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How to Cite

Rumble, Joy, Laura A. Warner, Courtney Owens, Alexa Lamm, and Randall Cantrell. 2016. “Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners’ Reactions to Messages That Encourage Landscape Water Conservation Practice Adoption: AEC540/WC202, 6/2016”. EDIS 2016 (5). Gainesville, FL:4. https://doi.org/10.32473/edis-wc202-2016.

Abstract

This is the fourth publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on improving and encouraging water conservation among Florida residents who use irrigation in their home landscape. This 4-page fact sheet examines the impact of differently framed messages on Florida residents’ attitudes toward good irrigation practices and their perceived ability to implement those practices. Written by Joy Rumble, Laura A. Warner, Courtney Owens, Alexa Lamm, and Randall Cantrell, and published by the Department of Agricultural Education and Communication, June 2016.

https://doi.org/10.32473/edis-wc202-2016
PDF-2016

References

Shaw, B. (2010). Integrating temporally oriented social science models and audience segmentation to influence environmental behaviors. In L. Kahlor & P. Stout (Eds.), Communicating science: New agendas in communication. Mahwah, NJ: Lawrence Erlbaum Associates.

Telg, R. W., & Irani, T. A. (2012). Agricultural communications in action: A hands-on approach. Clifton, NY: Delmar.

Warner, L. A., Rumble, J., Martin, E., Lamm, A. J., & Cantrell, R. (2015). The effect of strategic message selection on residents' intent to conserve water in the landscape. Journal of Agricultural Education, 56(4), 59-74. doi: 10.5032/jae.2015.04059 https://doi.org/10.5032/jae.2015.04059

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