Improving Extension Program Development Using Audience Segmentation
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PDF-2014

Keywords

WC188

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How to Cite

Monaghan, Paul, Laura Warner, Ricky Telg, and Tracy Irani. 2014. “Improving Extension Program Development Using Audience Segmentation: AEC526/WC188, 11/2014”. EDIS 2014 (10). Gainesville, FL. https://doi.org/10.32473/edis-wc188-2014.

Abstract

Developing an impactful Extension program depends on acquiring a deep understanding of the audience’s specific needs and preferences. Audience segmentation allows an agent to address the variability among Extension clientele, in order to deliver the programming and messages that are most meaningful to an audience/clientele segment. This 5-page fact sheet was written by Paul Monaghan, Laura Warner, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, November 2014. (UF/IFAS photo Marisol Amador)

https://doi.org/10.32473/edis-wc188-2014
PDF-2014

References

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