Keywords
heat maps
Extension communication materials
WC198
Extension communication materials
WC198
How to Cite
Gorham, Laura M., Shuyang Qu, Ricky Telg, and Alexa Lamm. 2015. “Using Heat Maps to Determine the Usability of Extension Communication Materials: AEC536 WC198, 2 2015”. EDIS 2015 (3). Gainesville, FL:6. https://doi.org/10.32473/edis-wc198-2015.
Abstract
This heat map from a website usability test shows that more people click on the banana image than anywhere else on the computer screen, followed by the button at the top of the screenshot. This tool allows Extension faculty to determine the ease of respondent use of the communication material. This 6-page fact sheet explains how to use heat maps and how to develop heat map questions in Qualtrics. Written by Laura M. Gorham, Shuyang Qu, Ricky Telg, and Alexa Lamm, and published by the UF Department of Agricultural Education and Communication, February 2015.
References
AirMagnet Survey. (2015). http://www.flukenetworks.com/products/airmagnet-survey
Ann, J. (2014, January 29). "Why usability is important for web design." Retrieved from http://fatcow.com/blog/2014/01/29/why-usability-is-important-for-web-design/
Dumas, S. C., & Redish, J. C. (1999). A practical guide to usability testing. Portland: Intellect Books.
Goodwin, J. N., Davis, A., & Telg, R. W. (2014). Communication audits: Adding value to social impact to agricultural communications. Journal of Applied Communications, 98(1), 8-16. https://doi.org/10.4148/1051-0834.1071
Gorham, L. M., Telg, R. W., & Irani, T. (2013). Persuasion as a communication tool. WC148. Gainesville, FL: University of Florida Institute of Food and Agricultural Sciences. https://doi.org/10.32473/edis-wc144-2013
Hicks, R., Telg, R. W., & Irani, T. (2013). Event marketing and public relations. WC144. Gainesville, FL: University of Florida Institute of Food and Agricultural Sciences. https://doi.org/10.32473/edis-wc148-2013
Qualtrics (2014a). Heat map. Retrieved from http://www.qualtrics.com/university/researchsuite/basic-building/editing-questions/question-types-guide/heat-map/
Qualtrics. (2014b). Timing. Retrieved from http://www.qualtrics.com/university/researchsuite/basic-building/editing-questions/question-types-guide/timing/
Rubin, J., & Chisnell, D. (2008). Handbook of usability testing: How to plan, design, and conduct effective tests (2nd ed.). Indianapolis, IN: Wiley Publishing, Inc.
Survey Analytics (2015). Heat map analysis/question type. https://www.surveyanalytics.com/system/heatmap.html
Surveygizmo (2013). Using highly interactive questions in online surveys - Pros and cons. http://www.surveygizmo.com/survey-blog/using-highly-interactive-questions-in-online-surveys-pros-and-cons/
Telg, R., Irani, T., & Varvorines, J. (2008). Event marketing: Building a successful local Extension marketing campaign. AEC396. Gainesville, FL: University of Florida Institute of Food and Agricultural Sciences.
UF e-Learning Help. (2014). Qualtrics. Retrieved from https://lss.at.ufl.edu/help/Qualtrics
Wright, D. K., Burson, H., & Hinson, M. D. (2014). An updates examination of social and emerging media use in public relations practice: A longitudinal analysis between 2006 and 2014. Public Relations Journal, 8(2). Retrieved from www.prsa.org/intelligence/prjournal/documents/2014wrighthinson.pdf
Ann, J. (2014, January 29). "Why usability is important for web design." Retrieved from http://fatcow.com/blog/2014/01/29/why-usability-is-important-for-web-design/
Dumas, S. C., & Redish, J. C. (1999). A practical guide to usability testing. Portland: Intellect Books.
Goodwin, J. N., Davis, A., & Telg, R. W. (2014). Communication audits: Adding value to social impact to agricultural communications. Journal of Applied Communications, 98(1), 8-16. https://doi.org/10.4148/1051-0834.1071
Gorham, L. M., Telg, R. W., & Irani, T. (2013). Persuasion as a communication tool. WC148. Gainesville, FL: University of Florida Institute of Food and Agricultural Sciences. https://doi.org/10.32473/edis-wc144-2013
Hicks, R., Telg, R. W., & Irani, T. (2013). Event marketing and public relations. WC144. Gainesville, FL: University of Florida Institute of Food and Agricultural Sciences. https://doi.org/10.32473/edis-wc148-2013
Qualtrics (2014a). Heat map. Retrieved from http://www.qualtrics.com/university/researchsuite/basic-building/editing-questions/question-types-guide/heat-map/
Qualtrics. (2014b). Timing. Retrieved from http://www.qualtrics.com/university/researchsuite/basic-building/editing-questions/question-types-guide/timing/
Rubin, J., & Chisnell, D. (2008). Handbook of usability testing: How to plan, design, and conduct effective tests (2nd ed.). Indianapolis, IN: Wiley Publishing, Inc.
Survey Analytics (2015). Heat map analysis/question type. https://www.surveyanalytics.com/system/heatmap.html
Surveygizmo (2013). Using highly interactive questions in online surveys - Pros and cons. http://www.surveygizmo.com/survey-blog/using-highly-interactive-questions-in-online-surveys-pros-and-cons/
Telg, R., Irani, T., & Varvorines, J. (2008). Event marketing: Building a successful local Extension marketing campaign. AEC396. Gainesville, FL: University of Florida Institute of Food and Agricultural Sciences.
UF e-Learning Help. (2014). Qualtrics. Retrieved from https://lss.at.ufl.edu/help/Qualtrics
Wright, D. K., Burson, H., & Hinson, M. D. (2014). An updates examination of social and emerging media use in public relations practice: A longitudinal analysis between 2006 and 2014. Public Relations Journal, 8(2). Retrieved from www.prsa.org/intelligence/prjournal/documents/2014wrighthinson.pdf