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Abstract
Accounting for a quarter of the population in the United States, the millennial generation is believed to have stronger buying power than other generations. But does targeting orange juice marketing to millennials, and, in particular, millennial parents, reap rewards? This 4-page fact sheet written by Yan Heng, Ronald W. Ward, and Lisa A. House and published by the UF/IFAS Food and Resource Economics Department presents the results of a survey examining several generations and their impact on demand for orange juice to find out whether targeting this one is a wise marketing strategy.
https://edis.ifas.ufl.edu/fe1089
Unless otherwise specified, articles published in the EDIS journal after January 1, 2024 are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International (CC BY-NC-ND 4.0) license.