Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences
Vol. 2010 No. 8, Historical Fact Sheets
Vol. 2010 No. 8

Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences: FCS9223/FY758, rev. 6/2010

Historical Fact Sheets
https://doi.org/10.32473/edis-fy758-2010
Published 2010-11-30
Lisa A. Guion
University of Florida
Heather Kent
University of Florida
David C. Diehl
University of Florida
EDIS Cover Volume 2010 Number 8 lizard image
PDF-2010

Keywords

FY758

How to Cite

Guion, Lisa A., Heather Kent, and David C. Diehl. 2010. “Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences: FCS9223/FY758, Rev. 6/2010”. EDIS 2010 (8). Gainesville, FL. https://doi.org/10.32473/edis-fy758-2010.
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Abstract

Revised! This document is FCS9223, one of a series by Lisa A. Guion and David C. Diehl that includes articles on planning programs to effectively reach diverse audiences. Published by the Family, Youth and Community Sciences Department, June 2010.

 

https://doi.org/10.32473/edis-fy758-2010
PDF-2010

References

Guion, L. A., Goddard, H. W., Broadwater, G., Chattaraj, S., & Sullivan-Lytle, S. (2003). Strengthening programs to reach diverse audiences. Gainesville, FL: Florida Cooperative Extension, University of Florida.

Tharp, M. C. (2001). Marketing and consumer identity in multicultural America. Thousand Oaks, CA: Sage Publications.

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