Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience
Vol. 2005 No. 10, Historical Fact Sheets
Vol. 2005 No. 10

Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience: FCS9223/FY758, 9/2005

Historical Fact Sheets
https://doi.org/10.32473/edis-fy758-2005
Published 2005-09-14
Lisa A. Guion
University of Florida
Heather Kent
University of Florida
EDIS Cover Volume 2005 Number 10 harvesting image
PDF-2005

Keywords

FY758

How to Cite

Guion, Lisa A., and Heather Kent. 2005. “Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience: FCS9223/FY758, 9/2005”. EDIS 2005 (10). Gainesville, FL. https://doi.org/10.32473/edis-fy758-2005.
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Abstract

This paper is the seventh in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9223, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005. 

https://doi.org/10.32473/edis-fy758-2005
PDF-2005

References

Guion, L. A., Goddard, H. W., Broadwater, G., Chattaraj, S., & Sullivan-Lytle, S. (2003). Strengthening programs to reach diverse audiences. Gainesville, FL: Florida Cooperative Extension, University of Florida.

Tharp, M.C. (2001). Marketing and consumer identity in multicultural America. Thousand Oaks, CA: Sage Publications

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