Abstract
WC091, a 3-page fact sheet by Robert Strong and Amy Harder, informs Florida Yards & Neighborhoods coordinators how to identify and utilize opinion leaders to increase adult participation in their programs. Includes references. Published by the UF Department of Agricultural Education and Communication, January 2010.
References
Burke, W. W. (2008). Organization change: Theory and practice (2nd ed.). Thousand Oaks, CA: Sage.
Harder, A. (2009). Planned behavior change: An overview of the diffusion of innovations. Florida Cooperative Extension Service Electronic Data Information Source, Document AEC WC089. Available at http://edis.ifas.ufl.edu/WC089.
Kirton, M. J. (2003). Adaption-innovation: In the context of diversity and change. New York, NY: Routledge.
Kotter, J. P. (1996). Leading change. Boston, MA: Harvard Business School Press.
Florida Yards & Neighborhoods website (2009). Retrieved January 21, 2009, from http://fyn.ifas.ufl.edu/.
Rogers, E. M. (1963a). The adoption process: Part I. Journal of Cooperative Extension, 1(1), 16-22.
Rogers, E. M. (1963b). The adoption process: Part II. Journal of Cooperative Extension, 1(2), 69-75.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press.