Utilizing Opinion Leaders to Affect Goal Achievement for FYN Objectives
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How to Cite

Strong, Robert, and Amy Harder. 2010. “Utilizing Opinion Leaders to Affect Goal Achievement for FYN Objectives: WC091/WC091, 1/2010”. EDIS 2010 (2). Gainesville, FL. https://doi.org/10.32473/edis-wc091-2010.


WC091, a 3-page fact sheet by Robert Strong and Amy Harder, informs Florida Yards & Neighborhoods coordinators how to identify and utilize opinion leaders to increase adult participation in their programs. Includes references. Published by the UF Department of Agricultural Education and Communication, January 2010.




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Harder, A. (2009). Planned behavior change: An overview of the diffusion of innovations. Florida Cooperative Extension Service Electronic Data Information Source, Document AEC WC089. Available at http://edis.ifas.ufl.edu/WC089.

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Florida Yards & Neighborhoods website (2009). Retrieved January 21, 2009, from http://fyn.ifas.ufl.edu/.

Rogers, E. M. (1963a). The adoption process: Part I. Journal of Cooperative Extension, 1(1), 16-22.

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Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press.