E-Commerce: Marketing Gift Fruit on the Internet
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How to Cite

Degner, Robert L., and Kimberly L. Morgan. 2004. “E-Commerce: Marketing Gift Fruit on the Internet: FE430/FE430, 2/2004”. EDIS 2004 (3). Gainesville, FL. https://doi.org/10.32473/edis-fe430-2004.


There are two objectives of this paper: (1) to examine and critique the current Internet marketing practices of gift fruit shippers, and (2) to provide suggestions for improved Internet marketing efforts. This is EDIS document FE430, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, UF/IFAS, University of Florida, Gainesville, FL. Published February 2004. This is an abridged version of the original document published in 2000.


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Degner, Robert L., and Kimberly L. Morgan. 2000. E-commerce: Marketing gift fruit on the internet. 2000 Proceedings of the Florida State Horticultural Society 113: 49-52. Full text available at http://agmarketing.ifas.ufl.edu.

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