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Abstract
This document will focus on how to target and communicate persuasively to your audience. The purpose of this document is to show you how to influence people's attitudes and behaviors. This document will not teach you how or when to use different modes of interpretation. Kiosks, brochures, and public talks are examples of interpretive modes. However, the information that you learn here can be combined with whatever mode(s) you choose. This document is WEC 169, one of a series of the Department of Wildlife Ecology and Conservation, Florida Cooperative Extension Services, Institute of Food and Agricultural Sciences, University of Florida. First published in November 2003.
WEC169/UW182: Environmental Interpretation: How to Communicate Persuasively (ufl.edu)
References
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Cialdni, R.B. 1996. Activating and aligning two kinds of norms in persuasive communications. Journal of Interpretation Research 1(1): 3-9. https://doi.org/10.1177/109258729600100102
Hungerford, Harold R. 1996. The development of responsible environmental citizenship: a critical challenge. Journal of Interpretation Research 1(1): 25-37. https://doi.org/10.1177/109258729600100104
Jacobson, S. 1999. Communication Skills for Conservation Professionals. Island Press, Covela, CA.
Maslow, A. H. 1954. Motivation and Personality. Harper and Row, New York.
McKenzie-Mohr, D., and W. Smith. 1999. Fostering Sustainable Behavior. New Society Publishers, Canada. Chapter 6. pp. 82-102.
Tilden, F. 1977. Interpreting Our Heritage, 3rd ed. University of North Carolina Press, Chapel Hill.
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