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Abstract
Marketing your event so that people know about it and are motivated to attend is extremely important. The five P’s of marketing – product, promotion, price, place (location), and public relations – must be taken into consideration in order to have an event that is well attended. This 2-page fact sheet was written by Reba Ellen Hicks, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, July 2013.
References
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Craven, R.E., & Golabowski, L.J. (2006). The complete idiot's guide to meeting & event planning (2nd ed.). New York, NY: Alpha Books.
Devney, D.C. (2001). Organizing special events and conferences: A practical guide for busy volunteers and staff. Sarasota, FL: Pineapple Press.
Jago, L., Veal, A.J., Allen, J., & Harris, R. (2000). Events beyond 2000: Setting the agenda. http://utsescholarship.lib.uts.edu.au/dspace/handle/2100/430. Retrieved May 18, 2010. Sydney, Australia: Australian Centre for Event Management.
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