Basic Marketing Strategies for Improving Business Performance in the Turf and Lawncare Industry
Vol. 2008 No. 3, Historical Fact Sheets
Vol. 2008 No. 3

Basic Marketing Strategies for Improving Business Performance in the Turf and Lawncare Industry: FE709/FE709, 3/2008

Historical Fact Sheets
https://doi.org/10.32473/edis-fe709-2008
Published 2008-04-28
John J. Haydu
University of Florida
Alan W. Hodges
University of Florida
EDIS Cover Volume 2008 Number 3 aquaculture
PDF-2008

Keywords

FE709

How to Cite

Haydu, John J., and Alan W. Hodges. 2008. “Basic Marketing Strategies for Improving Business Performance in the Turf and Lawncare Industry: FE709/FE709, 3/2008”. EDIS 2008 (3). Gainesville, FL. https://doi.org/10.32473/edis-fe709-2008.
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Abstract

FE709, a 3-page fact sheet by John J. Haydu and Alan W. Hodges, discusses five simple marketing strategies that can improve the bottom-line performance of turf or lawncare businesses. Published by the UF Department of Food and Resource Economics, March 2008.

https://doi.org/10.32473/edis-fe709-2008
PDF-2008

References

Cespedes, Frank W. 1995. Concurrent Marketing: Integrating Product, Sales and Service. Boston, MA: Harvard Business School Press.

Kotler, Philip. 1999. Kotler on Marketing: How to Create, Win, and Dominate Markets. New York, NY: The Free Press.

Kotler, Philip. 1988. Marketing Management: Analysis, Planning, Implementation and Control, Sixth Edition. Englewood Cliffs, NJ: Prentice Hall Publishing Company.

Wayland, Robert E., and Paul M. Cole. 1997. Customer Connections: New Strategies for Growth. Boston, MA: Harvard Business School Press.

Whiteley, Richard, and Diane Hessan. 1996. Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage. Menlo Park, CA: Addison-Wesley Publishing Company. https://doi.org/10.1108/EUM0000000004282

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