Keywords
revenue
grants
fundraising
program development
income
How to Cite
Abstract
This publication was designed to help nonprofit organizations develop a strategic revenue generation plan that aligns with their mission and organizational capacity. The publication discusses steps in choosing a revenue strategy, as well as common mistakes to avoid. Written by Micayla Richardson, Marlen Barajas Espinosa, Jennifer Jones, and Kimberly Wiley, and published by the UF/IFAS Department of Family, Youth and Community Sciences, May 2022.
References
The Bridgespan Group. (2021). Funding Models. https://www.bridgespan.org/insights/library/nonprofit-management-tools-and-trends/funding-models
California Association of Nonprofits & The Nonprofit Institute. (2019). Causes Count: The Economic Power of California’s Nonprofit Sector.
Fulop, M. (2012). Seven Principles for Building a Nonprofit Revenue Model. Facilitation & Process. http://facilitationprocess.com/seven-principles-for-building-a-nonprofit-revenue-model/
Hager, M. A., & Searing, E. A. M. (2014). 10 Ways to Kill Your Nonprofit. Nonprofit Quarterly. https://nonprofitquarterly.org/10-ways-to-kill-your-nonprofit/
Hager, M., & Hung, C. (2020). Is Diversification of Revenue Good for Nonprofit Financial Health? Nonprofit Quarterly. https://nonprofitquarterly.org/is-diversification-of-revenue-good-for-nonprofit-financial-health/
Jones, J. A., & Donmoyer, R. (2015). Multiple Meanings of Social Entrepreneurship and Social Enterprise and Their Implications for the Nonprofit Field. Journal of Nonprofit Education and Leadership, 5(1) https://js.sagamorepub.com/jnel/article/view/6171
Jones, J. A., Hunter, C. J., Irani, T. A., Kumaran, M., Lindsey, A. B., & Pracht, D. (2016). The Pulse of the sector: Nonprofit organizations in North Central Florida. Gainesville, FL: Institute of Food and Agricultural Sciences, University of Florida.
Jones, J.A., Krasynska, S., & Donmoyer, R. (2021). Mission-first social enterprises: A case study of how three nonprofit organizations avoided mission drift when forming and operating social enterprises. International Journal of Nonprofit and Voluntary Sector Marketing, 26(4), e1701. https://doi.org/10.1002/nvsm.1701
Jones, D. (2019). National Taxonomy of Exempt Entities (NTEE) Codes. https://nccs.urban.org/project/national-taxonomy-exempt-entities-ntee-codes
National Council of Nonprofits. (n.d.). Research, reports, and data on the nonprofit sector. https://www.councilofnonprofits.org/research-reports-and-data-the-nonprofit-sector
Searing, E. A., Wiley, K. K., & Young, S. L. (2021). Resiliency tactics during financial crisis: The nonprofit resiliency framework. Nonprofit Management and Leadership. 32(2), 179-196. http://doi.org/10.1002/nml.21478
Wiley, K. (2020). Implementing Domestic Violence Policy: When Accountability Trumps Mission. Affilia, 35(4), 533-551. https://doi.org/10.1177/0886109919894649