Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good

作者

  • Melissa Dodd University of Central Florida

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https://doi.org/10.32473/jpic.v2.i2.p221

关键词:

activism, advocacy, corporate social advocacy, democracy, public interest communications, public good

摘要

This research contributes to the theoretical conceptualization of public advocacy in several ways: First, this research positions the emergence of corporate engagement in controversial social-political issues within a broader multidisciplinary conversation about shifting societal expectations surrounding the roles of business and governments in a democratic society. This research explores the implications for democracy as a public good when business plays an increasingly central and powerful role as decision-makers and problem-solvers of the most important issues facing society. Next, this research discusses how globalization, pluralization, increased corporate power and pressures, and the erosion of traditional institutions contribute to a politicized corporation. Finally, this research concludes with theoretical propositions for moving forward with an advocacy and public interest communications research agenda.

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Melissa D. Dodd, Ph.D., APR is assistant professor of advertising-public relations at the University of Central Florida's Nicholson School of Communication.

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已出版

2018-09-17

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卷 2 编号 2

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