Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good
DOI:
https://doi.org/10.32473/jpic.v2.i2.p221Palavras-chave:
activism, advocacy, corporate social advocacy, democracy, public interest communications, public goodResumo
This research contributes to the theoretical conceptualization of public advocacy in several ways: First, this research positions the emergence of corporate engagement in controversial social-political issues within a broader multidisciplinary conversation about shifting societal expectations surrounding the roles of business and governments in a democratic society. This research explores the implications for democracy as a public good when business plays an increasingly central and powerful role as decision-makers and problem-solvers of the most important issues facing society. Next, this research discusses how globalization, pluralization, increased corporate power and pressures, and the erosion of traditional institutions contribute to a politicized corporation. Finally, this research concludes with theoretical propositions for moving forward with an advocacy and public interest communications research agenda.
Referências
Archibugi, D. (2004). Cosmopolitan democracy and its critics: A review. European Journal of International Relations, 10(3), 437-473. doi:10.1177/1354066104045543
Auger, G. A. (2013). Fostering democracy through social media: Evaluating diametrically opposed nonprofit advocacy organizations’ use of Facebook, Twitter, and YouTube. Public Relations Review, 39, 369-376. doi:10.1016/j.pubrev.2013.07.013
Boyd, J. (2000). Actional legitimation: No crisis necessary. Journal of Public Relations Research, 12(4), 341-343. doi:10.1207/S1532754XJPRR1204_3
Breen, K. & O’Neill, S. (2010). “Introduction: A Postnationalist Era?” In K. Breen & S. O’Neill (Eds). International political theory: After the nation? Critical reflections on nationalism and postnationalism (pp. 1-18). International Political Theory Series. London: Palgrave Macmillan.
Brunner, B. (2017). Community, engagement, and democracy: Re-envisioning public relations and public interest communications through civic professionalism. Journal of Public Interest Communications, 1(1), 45-56.
Cisco. (2018). CSR education. Retrieved from https://www.cisco.com/c/en/us/about/csr/impact/education.html
Clark, C. E. (2000). Differences between public relations and corporate social responsibility: An analysis. Public Relations Review, 26(3), 363-380. doi:10.1016/S0363-8111(00)00053-9
Colleoni, E. (2013). CSR communication strategies for organizational legitimacy in social media. Corporate Communications: An International Journal, 18(2), 228-248. doi:10.1108/13563281311319508
Coombs, W. T. & Holladay, S. J. (2018). Social issues qua wicked problems: The role of strategic communication in social issues management. Journal of Communication Management, 22(1), 79-95. doi:10.1108/JCOM-11-2016-0093
Curtain, P. A. & Gaither, T. K. (2005). Privileging identity, difference, and power: The circuit of culture as a basis for public relations theory. Journal of Public Relations Research, 17(2), 91-115. doi:10.1207/s1532754xjprr1702_3
Deloitte. (2015). Mind the gaps: The Deloitte Millennial survey 2015. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdf
Dodd, M. D. & Supa, D. W. (2014). Conceptualizing and measuring the influence of “corporate social advocacy” communication on consumer purchase intention, corporate financial performance. Public Relations Journal, 8(3), 1-23.
Dodd, M. D. & Supa, D. W. (2015). Testing the viability of corporate social advocacy as a predictor of purchase intention. Communication Research Reports, 32(4), 287-293. doi:10.1080/08824096.2015.1089853
Downes, E. J. (2017). ‘Doing good’ scholarship: Considerations for building positive social change through the emerging field of public interest communications. Journal of Public Interest Communications, 1(1), 31-44.
Edelman. (2017). Trust barometer: Annual global study. Retrieved from https://www.edelman.com/trust2017
Ercan, S. A. & Dryzek, J. S. (2015). The reach of deliberative democracy. Policy Studies, 36(3), 241-248. doi:10.1080/01442872.2015.1065969
Fessmann, J. (2016). The emerging field of public interest communications. In E. Oliviera, A. D. Melo, & G. Gonclaves (Eds.). Strategic communication in non-profit organizations: Challenges and alternative approaches (pp. 13-34). Wilmington, DE: Vernon.
Fessmann, J. (2017). Conceptual foundations of public interest communication. Journal of Public Interest Communications, 1(1), 16-30.
Fink, L. (2018). Annual letter to CEOs: A sense of purpose. Retrieved from BlackRock, Inc. website: https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter
Freedom House. (2018). Freedom in the world 2018: Democracy in crisis. Retrieved from https://freedomhouse.org/report/freedom-world/freedom-world-2018#fiw-key-findings
Friedman, M. (1962). Capitalism and freedom. Chicago, IL: University of Chicago Press.
Frynas, J. G. & Stephens, S. (2015). Political corporate social responsibility: Reviewing theories and setting new agendas. International Journal of Management Reviews, 17(4), 483-509. doi:10.1111/ijmr.12049
Global Strategy Group. (2018). Call to action in the age of Trump. Business & politics: Do they mix? 5th Annual study. Retrieved from http://www.globalstrategygroup.com/wp-content/uploads/2018/02/BusinessPolitics_2018.pdf
Gower, K. K. (2006). Public relations research at the crossroads. Journal of Public Relations Research, 18(2), 177-190. doi:10.1207/s1532754xjprr1802_6
Habermas, J. (2001). The postnational constellation. Cambridge, MA: MIT Press.
Harrington, M. (2017, Jan. 16). “Survey: People’s trust has declined in business, media, government, and NGOs.” Harvard Business Review. Retrieved from https://hbr.org/2017/01/survey-peoples-trust-has-declined-in-business-media-government-and-ngos
Hertz, N. (2001). The silent takeover. London: Heinemann.
Hiltzik, M. (2018, April 5). That big Bezoz/Buffet/Dimon healthcare initiative is already bogged down in blather. The Los Angeles Times. Retrieved from http://www.latimes.com/business/hiltzik/la-fi-hiltzik-bezos-buffett-dimon-20180405-story.html
Holtzhausen, D. R. (2000). Postmodern values in public relations. Journal of Public Relations Research, 12(1), 93-114. doi:10.1207/S1532754XJPRR1201_6
Jensen, M. C. (2002). Value maximization, stakeholder theory, and the corporate objective function. Business Ethics Quarterly, 12(2), 235-256. https://www.jstor.org/stable/3857812
Jones, T. M. & Felps, W. (2013). Stakeholder happiness enhancement: A neo-utilitarian objective for the modern corporation. Business Ethics Quarterly, 23(3), 349-379. doi:10.5840/beq201323325
Koopmans, R. & Statham, P. (1999). Challenging the liberal nation-state? Postnationalism, multiculturalism, and the collective claims making of migrants and ethnic minorities in Britain and Germany. American Journal of Sociology, 105(3), 652-696.
Kruckeberg, D. (1995). The challenge for public relations in the era of globalization. Public Relations Quarterly, 40(4), 36-39.
Kuhn, T. S. (2012). The structure of scientific revolutions 4th ed. Chicago, IL: University of Chicago Press.
L’Etang, J. (2009). Public relations and diplomacy in a globalized world: An issue of public communication. American Behavioral Scientist, 53(4), 607-626. doi:10.1177/0002764209347633
Massey, J. E. (2001). Managing legitimacy: Communication strategies for organizations in crisis. Journal of Business Communication, 38(2), 153-182. doi:10.1177/002194360103800202
Marshall, T. H. (1965). Class, citizenship, and social development. New York, NY: Anchor Books.
Matten, D. & Crane, A. (2005). Corporate citizenship: Towards an extended theoretical conceptualization. Academy of Management Review, 30(1) 166-179. https://www.jstor.org/stable/20159101
McKie, D. (2001). Updating public relations: “New science,” research paradigms, and uneven developments. In R.L. Heath (Ed.), Handbook of public relations (pp. 75-91). Thousand Oaks, CA: SAGE.
Mitchell, R. K., Weaver, G. R., Agle, B. R., Bailey, A. D., & Carlson, J. (2016). Stakeholder agency and social welfare: Pluralism and decision making in the multi-objective corporation. Academy of Management Review, 41(2), 252-275. doi:10.5465/amr.2013.0486
Park, Y. E. & Dodd, M. D. (2017). The historical development of corporate social responsibility as a strategic function of public relations. In B. Brunner (Ed.), The Moral Compass of Public Relations (pp. 15-27). New York, NY: Routledge Research in Public Relations Series.
Palazzo, G. & Sherer, A. G. (2006). Corporate legitimacy as deliberation: A communicative framework. Journal of Business Ethics, 66(1), 71-88. doi:10.1007/s10551-006-9044-2
Scherer, A. G. (2018). Theory assessment and agenda setting in political CSR: A critical theory perspective. International Journal of Management Reviews, 20(2), 387-410. doi:10.1111/ijmr.12137
Scherer, A. G. & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and its implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931. doi:10.1111/j.1467-6486.2010.00950.x
Scherer, A. G., Palazzo, G., & Seidl, D. (2013). Managing legitimacy in complex and heterogeneous environments: Sustainable development in a globalized world. Journal of Management Studies, 50(2), 259-284. doi:10.1111/joms.12014
Schirmer, J., Dare, M. & Ercan, S. A. (2016). Deliberative democracy and the Tasmanian forest peace process. Australian Journal of Political Science, 51(2), 288-307. doi:10.1080/10361146.2015.1123673
Sommerfeldt, E. J. (2013). The civility of social capital: Public relations in the public sphere, civil society, and democracy. Public Relations Review, 39, 280-289. doi:10.1016/j.pubrev.2012.12.004
Starck, K. & Kruckeberg, D. (2003). Ethical obligations of public relations in an era of globalisation. Journal of Communication Management, 8(1), 29-40. doi:10.1108/13632540410807529
Swanson, D. L. (1999). Toward an integrative theory of business and society: A research strategy for corporate social performance. Academy of Management Review, 24(3), 506-521. doi:10.2307/259139
Taylor, M. (2000a). Media relations in Bosnia: A role for public relations in building civil society. Public Relations Review, 26, 1-14. doi:10.1016/S0363-8111(99)00026-0
Taylor, M. (2000b). Toward a public relations approach to nation building. Journal of Public Relations Research, 12(2), 179-210. doi:10.1207/S1532754XJPRR1202_3
Tharoor, I. (2018, Jan. 18). Trump is speeding the global erosion of democracy, watchdog says. The Washington Post. Retrieved from https://www.washingtonpost.com/news/worldviews/wp/2018/01/18/trump-is-speeding-the-global-erosion-of-democracy-watchdog-says/?utm_term=.5e6debde4602
van Ruler, B. & Vercic, D. (2005). Reflective communication management, future ways for public relations research. Communication Yearbook, 29(1), 239-274. doi:10.1080/23808985.2005.11679049
Vercic, D., van Ruler, B., Butschi, G., & Flodin, B. (2001). On the definition of public relations: A European view. Public Relations Review, 27(4), 373-387. doi:10.1016/S0363-8111(01)00095-9
Weber Shandwick (2015). The dawn of CEO activism. Retrieved from https://www.webershandwick.com/news/article/the-dawn-of-ceo-activism
Wolf, K. D. (2008). Emerging patterns of global governance: The new interplay between the state, business and civil society. In A. G. Scherer & G. Palazzo (Eds.), Handbook of research on global corporate citizenship (pp. 225-248). Cheltenham, UK: Edward Elgar.
Downloads
Arquivos adicionais
Publicado
Edição
Seção
Licença
By submitting to the Journal of Public Interest Communications, the author(s) agree to the terms of the Author Agreement. All authors retain copyrights associated with their article contributions and agree to make such contributions available under a Creative Commons Attribution License (CC-BY NC) 4.0 upon publication.
Author Agreement
This agreement takes effect upon acceptance of the Submission for publication in JPIC.
- I hereby grant to the University of Florida (“the University”) the non-exclusive right to retain, reproduce and distribute the Submission in whole or in part, in print and electronic format and in any medium. This agreement does not represent a transfer of copyright to the University.
- The University may make and keep multiple copies of the work for purposes of security, backup, preservation and access; and may migrate the work to any medium or format for the purpose of preservation and access.
- I represent and warrant to the University that the work is my original work and that I have the authority as sole author or I have the authority on behalf of my co-authors to grant the rights contained in this agreement. I also represent that the work does not, to the best of my knowledge, infringe or violate any rights of others.
- I further represent and warrant that I have obtained all necessary rights to permit the University to reproduce and distribute the work, including any third-party material. Alternatively, I represent that my use of any third-party material is allowed because the material is not in copyright or I have performed a fair use analysis and reasonably believe my use is permitted. Any content owned by a third party is clearly identified and acknowledged within the work.
- I grant these same rights to the George A. Smathers Libraries at the University of Florida. Additionally, I grant the right to both the University and Smathers Libraries to enter into agreements with third-party entities and the rights necessary to host, print, index and abstract the Submission.
Open Access and Self-Archiving
JPIC follows an open-access publishing model, meaning that all articles will be publicly accessible on the Internet immediately upon publication. I understand that I may share the submitted manuscript (preprint) of the Submission on the Internet at any point before or after publication, with a citation and link to the final version of record to be added as soon as the issue is available. I may disseminate the final peer-reviewed version at any point after publication.
Creative Commons License
JPIC applies a Creative Commons Attribution License (CC-BY NC) 4.0 to encourage sharing and reuse of content and to maximize the impact of published research. By publishing in JPIC, I agree that the terms of this license will be applied to the Submission. Smathers Libraries (copyright@uflib.ufl.edu) may be able to offer additional information.
By granting this license, I acknowledge that I have read and agreed to the terms of this agreement.