Globalization, Pluralization, and Erosion: The Impact of Shifting Societal Expectations for Advocacy and Public Good

  • Melissa Dodd University of Central Florida
Keywords: activism, advocacy, corporate social advocacy, democracy, public interest communications, public good


This research contributes to the theoretical conceptualization of public advocacy in several ways: First, this research positions the emergence of corporate engagement in controversial social-political issues within a broader multidisciplinary conversation about shifting societal expectations surrounding the roles of business and governments in a democratic society. This research explores the implications for democracy as a public good when business plays an increasingly central and powerful role as decision-makers and problem-solvers of the most important issues facing society. Next, this research discusses how globalization, pluralization, increased corporate power and pressures, and the erosion of traditional institutions contribute to a politicized corporation. Finally, this research concludes with theoretical propositions for moving forward with an advocacy and public interest communications research agenda.

Author Biography

Melissa Dodd, University of Central Florida
Melissa D. Dodd, Ph.D., APR is assistant professor of advertising-public relations at the University of Central Florida's Nicholson School of Communication.


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