Nigeria’s political sphere is fraught with violence, electoral frauds, unfulfilled promises and negligence on the part of the ruling class, hence political communication in Nigeria have been faced with hostility from electorates spurred by public distrust of the mass media. This essay philosophically argues for a culture-bound understanding of political communication in a way that enables a strategic decolonization of communication concepts and ideologies. This cultural understanding advocates the need for the domestication of information prior to their application in a way that enable us to properly reflect on and engage with the existential complexities of Africa’s political landscapes. The central claim of the Yorùbá political communication is that local and national communicative principles in political discourses should be subsumed under epistemic, ontological, and ethical dimensions drawn from Yorùbá histories, cultures, and values. This essay therefore deploys Yorùbá philosophical insights underlying the creation, distribution, use and control of information as a political resource that could be adopted by governments, organizations, the media, and individuals in Nigeria.
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