Abstract
Five promising selections from the University of Florida's strawberry breeding program were compared with the industry standard 'Festival' in consumer panels on 2 February and 9 March 2006. Several of the selections were rated equal to, but not higher than, 'Festival' for appearance and/or flavor on the February date. However, on the March date, FL 00-51 exceeded 'Festival' for appearance and flavor; FL 01-116 exceeded 'Festival' for appearance but was not significantly different than 'Festival' for flavor; and FL 99-164 equaled 'Festival' for both appearance and flavor.